Business Summary
We are Australia’s leading athletic footwear retailer.
About Us
The Athlete’s Foot Australia operates more than 135 stores across Australia and New Zealand, of which more than 95% are franchised. We are the leader in technical performance footwear in this region and the largest single retailer of athletic footwear in Australia.
As a result of our service, fitting and technical expertise, we have developed a retail brand that stands in front of the brands we sell. A focus on store consistency and staff training, reinforced with a consistent marketing message has seen The Athlete’s Foot grow into a trusted household name.
As a franchisee for The Athlete's Foot, you'll enjoy unparalleled support in all the key areas of your business. Use the resources on the left to learn more about the opportunities and next steps to enjoy the right fit for success.
What We Do
Most athletic footwear manufacturers and retailers market to a male skewed fashion-conscious and high performance ‘youth segment’ (14 to 24 year olds). At The Athlete's Foot, our brand is built around the importance of fit, and we have the ability to target numerous customer groups through various stages of their lives including school, fitness and health goals, work, leisure and specialist or medical fits.
Similar to a finger print, no two customer's feet are the same and we have always recognised and invested in providing the right fit for each customer. Our exclusive FITZI® technology is the world's most comprehensive fit analysis tool that is exclusively available at The Athlete's Foot.