Established in 1976, we are 100% Australian owned and operated. We have established sales offices in Perth, Sydney, Melbourne, Brisbane and Adelaide. Coupled with distribution centres in Perth, Sydney and Melbourne, we offer fast and efficient delivery service to our customers across Australia.

Our customer base includes consumers, government, OEMs, trade distributors, retail chains, installers, engineers and alike. Our distribution channels include Australia, New Zealand with representatives in Malaysia, Hong Kong etc. Our products and range consist of commercial public address products, a wide range of electronic components and equipment, CCTV products, audio visual products, alternative energy products, and electronic project kit sets.

We manufacture a significant range of public address products in Perth, Western Australia and hence have gained a reputation as one of the industries most respected electronic wholesalers in Australia.

Our marketing consists primarily of a full colour 400+ page Product Catalogue (printed every 18th months) containing our entire range and supported with an online website. Regular marketing campaigns both in electronic form and printed form are also utilised to fulfil our marketing process.

RAD Electrical